Jazz Mutant Lemur

Why Buy a $500 iPad When You Can Get a $2000 Lemur?

“Why should I buy a Jazz Mutant Lemur that can only control software, when I can get a $500 iPad that can do everything under the sun and more?”

This was the question I was asked to answer on my last assignment. Just a couple of weeks after the iPad became commercially available, a $2000 Lemur landed on my desk on a Monday morning, and I was asked to deliver a hands-on review and a script for a video podcast by Thursday. I was not asked answer the eternal question (why not buy a $500 iPad?), but it seemed to me that if I did not make a case for why the Lemur was still worth $2000, then I would be ignoring the one million pound gorilla in my cubicle.

It took several days of nail biting, researching, and wrestling with the Lemur’s software editor to come up with the answer. But once I figured it out, it was a total relief. There really is still a customer out there who would rather pay $2000 for the Lemur, over a $500 iPad. By the end of the week I was trying to figure out how I could afford a Lemur. I couldn’t. :)

Here’s the link to the article: http://pro-audio.bhinsights.com/content/brief-history-multi-touch-computer-control.html

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Sam

Writer, musician, photo taker and video maker. When not writing somewhat longish articles for this blog, I write incredibly short things on Twitter: @SamMallery

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