A Doritos “Crash the Superbowl” video completed, and a lesson learned

A few years ago I shot a video for the Doritos “Crash the Superbowl” contest. If you’re not familiar, the idea is to produce an original 30-second Doritos commercial. The winning video gets aired during the Superbowl, and the person who makes it gets a million bucks.

That sounded appealing to me, but, in my case, the main goal was to make a video with fake dog legs in it. I love videos that use fake, puppet-like animal limbs to get a laugh. I’d been wanting to make a video with fake dog legs for a while, and the Doritos contest seemed like a good vehicle for it. Continue reading A Doritos “Crash the Superbowl” video completed, and a lesson learned

Using Final Cut Pro X for the first time, years later…

I’ve been a Final Cut Pro user for a long time. It’s the only professional video editing software I’ve ever used. Even though it’s my tool of choice, I avoided upgrading to the new version for as long as I possibly could. Final Cut Pro X has been lingering in my subconscious ever since it was first introduced in 2011. I finally decided to jump in.
Continue reading Using Final Cut Pro X for the first time, years later…

Apple’s New FCPX: Has the Pro Finally Been Cut?

Apple Final Cut Pro XAfter reading people’s reactions to Apple’s latest release of Final Cut Pro X over the past week, I’m starting to come to grips with the fact that the “Pro” days of Apple products may officially be over. This realization stirs up an odd cocktail of emotions in me. On one hand, I saw it coming. I couldn’t have predicted the cannibalization of Final Cut Pro, but over the past six years it’s been pretty obvious that Apple has been “getting along nicely” with the consumer market (to the tune of 75 billion dollars in revenue). On the other hand, I figured it made sense for Apple to keep its professional products alive and well, no matter how small of a slice of the pie it was. “Industry leader in professional production tools” has a nice ring to it, right?

If you haven’t read about FCPX yet, here’s all you need to know: the new version is 100% incompatible with projects made on older versions of the software. Continue reading Apple’s New FCPX: Has the Pro Finally Been Cut?